Hashtags

81,420 distinct hashtags across 753,954 attachments on 223,032 posts. That is 33.6% of the 663,931 in the corpus, but 76.6% of the 291,330 posts that carry a caption at all. The second is the number to read: 56.1% of videos have an empty caption upstream, and a post with no caption can carry no hashtag, so the ceiling is set by caption presence rather than by tagging habits. Shares below use posts-with-hashtags as the denominator.